EVA VALENTINE

Palatine, IL  60067

847-722-6846

evavalentine@aol.com

www.linkedin.com/in/evavalentine

☛Open to Relocation in the USA

CORPORATE, CLIENT & AGENCY ★ B2B, B2C & OEM ★ TRANSFORMING TRADITIONAL THRU DIGITAL

Offering unique expertise to grow integrated brand equities, set visionary strategy and execution, and strengthen marketing communications teams for global firms in need of change and turnaround. Experience includes P&L segmentation responsibility, marketing, graphic design, and engineering for a multitude of diverse industries.

 

★ PUTTING an Innovative Face on a Product or Service TO Drive Profitability ★

 

WORK EXPERIENCE

XTREEM MARKETING, INC, PALATINE, IL PORTFOLIO:  www.xtreemmarketing.com

A marketing agency providing brand strategy, communications, design, and retail merchandising solutions.

President, Marketing Communications & Brand Management—B2B, B2C, CE & OEM2015-Present

 

·               Making companies stronger by leveraging turnaround techniques ahead of their rivals.  Its expertise spans superior brand promotional know-how across a wide range of industries.  Xtreem Marketing’s Xceptional sauce efficiently builds trust, preference and profit, transforming traditional through digital social technologies.

·   Client Work – Real Estate (Coldwell Banker), Financial Services, ACH Transfers, Venture Capital Investor, Ingredient Marketing, Manufacturing, Supply Chain, and Pet Food.

CRANE MERCHANDISING SYSTEMS, WILLISTON, SC

Crane is a global manufacturing leader driving innovative vending, payment solutions, and telecommunications.

Consulting Director, Global Marketing Communications (Contract)2014-2015

 

●        Set market strategy and implementation of integrated communications promotions to drive revenue for the B2B, B2C, and Distributor channels. Participated as an executive team leader exercising cross-functional roles in brand management, communications strategy, product and digital design, and budget management.

●        Delivered hands-on custom product design, graphic design, consultative sales, PR, HR, talent recruiting, training, advertising–print, digital, display, and broadcast media. Developed merchandising comprehensives, interactive direct response, and lead generation techniques that energize sales through integrated channels.

●        A successful sales promotion increased department workload 80% magnifying a constrained support staff. A Kaizen helped to streamline workflow, reduced production fabrication errors, and waste. Kaizen assigned role evaluated end-to-end workflow delivering improved standardized production files, quality reporting, and defined resources. Beneficial outcome increased market share 44.5% over 2013 Q4 sales.

●        Product Configurator Work Example:

●        https://store.cranems.com – Wireframe Strategy, UI/UX, Nomenclature, Demand Generation

 

EDWARD DON & COMPANY, WOODRIDGE, IL (Corporate Headquarters)

Edward Don & Company is the nation’s leading distributor of foodservice equipment and supplies.

Director, Marketing Communications2007-2013

 

●        Managed 15 member in-house “agency” team and $5M budget. Set B2B marketing strategy and corporate brand initiatives through interactive direct response channels from events, print, and digital.  Supported 350 sales reps, managed multiple vendor communities, and external agencies that boost sales by $22M.

●        Spearheaded the corporate rebranding refresh delivering a contemporary identity and design language, OEM product packaging, and a new eCommerce site for 30K SKUs across 6 US distribution centers. Launched the first Intranet CMS, the first Intranet document repository, and the first social media policy. Directed print/digital production for 20+ annual catalog and publications printing 1.5M+ pieces.

●        Re-engineered workflow via project management, introduced new technologies, listening data analytics, established measurable KPIs, and empowered a high-performing team for on-time quality execution that slashed $830K in annual corporate budget savings, expenses, and decreased resource load.

●        Portfolio Examples:

●        www.don.com – Wireframe Strategy, UI/UX, eCommerce, Promotion, Demand Generation

●        YouTube – http://tinyurl.com/8g4dqnb – Segmentation, Experiential, SEO, SERP

●        LinkedIn – http://tinyurl.com/9s94jwc – Cross-Channel Promotions

 

EVA VALENTINE

 

MASTERCARD WORLDWIDE, O’FALLON, MO (Global Technology and Operations Division)

Global commerce firm providing economic links to financial institutions, businesses, cardholders, and merchants.

Consulting Director, Global Marketing Communications (Contract)2005-2007

 

●        Commercialized the First Global B2B SaaS Marketing Solutions for the Processing Division. The integrated programs advance the processing portfolio; exemplify technological leadership and resilient processing. Managed $18M budget. Built, assigned, and negotiated supplier alliances and contracts.

●        Translated complex, technical subjects via thought leadership on “Interchange,” transaction processing into clear global business-orientated communications. The results contributed to a 69% growth in processed transactions and $100M in revenue. Created and oversaw all direct and digital marketing channels—print, advertising, promotions, trade shows, document management repository, newsletters, email, sales training, interactive, Intranet, and the Internet.

●        Set strategy for lift in wallet transaction spend, customer acquisition, renewal, retention, and cross-sales efforts for B2B and B2C customers. Launched new product and process communications, established marketing lead generation, and provided sales training tools that fuel the “priceless” brand experience.

 

Wolters Kluwer—CCH TAX AND ACCOUNTING, RIVERWOODS, IL

A leading global publisher of integrated tax law, audit, accounting, and enterprise software solutions.

Director, Marketing Communications2004-2005

 

●        Overhauled cross-country staff of 30 marketing professionals, $15M budget targeting B2B customers—CPA, Corporate, Legal, and Education. Recruited A+ talent aligning three diverse business units.

●        Assigned Division Brand Champion via corporate rebranding efforts.  Designed a dashboard to measure KPIs for 580+ annual integrated direct response campaigns meeting budget with revenues totaling $363M with a 5% sales increase over prior year.

●        Collaborated via a complex matrix organization with Sales, Editorial, Segment Marketing, and Product Management. Set strategies for enterprise software and book campaigns; single title mailing, cluster, offer, and list selection. Directed the first successful User Conference. Managed M&A activity, lead generation, and loyalty programs for subscription-based research tools and tax compliance software.

 

THE IDENTITY BEHIND THE BRAND, PALATINE, IL

A marketing agency providing brand strategy, communications, design, and retail merchandising solutions.

Principal, Marketing Communications & Brand Management—B2C, B2B & NFP2001-2004

 

●        Client Base: Baker Knapp & Tubbs Furniture, Samurai Business Group, Prince of Peace Lutheran Church, Francey Smith & Associates, and Consumer Marketing Leadership Group. Successfully guided consumer sales and business marketers from product and service centric to a customer-focused model, saving clients 63% in production expenses and increased business revenue 58.5% during first year of operation.

 

U.S.ROBOTICS CORPORATION, SCHAUMBURG, IL (A Solectron Corporation Company)

A global producer of broadband communication products and Internet access hardware, software, and services.

Director, Corporate Brand Marketing Communications2000-2001

 

●        Created the vision as the tactical team leader of marketing, communications, and brand strategy for the B2B, B2C, and OEM start-up organization.  Disciplines targeted internal and external communications.

●        In 4-months, hired and formed a team of 21 marketing professionals with a budget of $53M totaling $500M annual revenue. Assigned and negotiated third party alliances, partnerships, and global agency service contracts. Unveiled the new firm at the CES 2001 show with a new booth, logo, and retail packaging.

●        Researched and rebuilt the brand realigning 250 SKUs to new segmentation and an eCommerce web experience. eCommerce sales increased by 200% via improved UI/UX Web navigation and energized design. Saved 32% annually redirecting all creative workflow and production processes.

 

 

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EVA VALENTINE

 

MOTOROLA, INCORPORATED, SCHAUMBURG & LIBERTYVILLE, IL1981-1989 & 1992-2000

A fortune 100 technology company and leading global provider of infrastructure equipment, personal and network telecommunications products, semiconductors, broadband, and cable products.

Sr. Manager, Image Design—Motorola Global Consumer Marketing & Communications 2000-2000

●        Refocused image design across the consumer electronics experience to increase brand impact for the global consumer electronic business channels; Cellular, Satellite, Paging, 2-Way, and Accessories. This MOTO Change Agent reduced production costs by 20% with various budgets ranging from $3-9M.

 

Sr. Manager, Brand Marketing Communications—Motorola Satellite Category, Iridium System1998-2000

●        Managed global marketing for the Satellite Series product portfolio with a $12M budget, a team of 6 MarCom professionals, and assigned all creative agencies and contracts.

●        Initiated strategic negotiations between Motorola’s international channel offices and Iridium’s gateways.

●        Improved media relations integration, cohesive crisis communications, and saved $2M.

●        Won a CLIO award for first generation flexible package design for product and accessory kits.

●        Designed next generation automated packaging system reducing costs from $21 to $1.83 per package.

 

Manager, Global Product Packaging and Collateral—Motorola MarCom Services Group1994-1998

●        Managed a team of 4 marketing professionals for Motorola’s global wireless product and accessory launches including the StarTAC and the FLIP PHONE with budgets ranging from $1-8M.

 

Sr. Mechanical Circuit Designer—Motorola TDMA Engineering1992-1994

Educational Sabbatical to complete university studies while performing key projects at Motorola1989-1991

Sr. Mechanical Product Designer—Motorola UK Cellular & Control Center Engineering1981-1989

 

EM GRAPHICS, ARLINGTON HEIGHTS, IL

A design agency specializing in global retail merchandising systems, signage, identity, and product packaging.

Principal, Retail Graphic Designer 1991-1994

 

SCHAFER ASSOCIATES, INCORPORATED, OAKBROOK, IL

An interior retail architectural design agency for niche, department, grocers, and multi-channel developers.

Retail Graphic Designer 1991-1992

 

EDUCATION

 

MBA, Master of Business Administration-Management & Marketing

Lake Forest Graduate School of Management, Lake Forest, Illinois

 

BFA, Bachelor of Fine Arts-Visual Communications & Graphic Design

Northern Illinois University, DeKalb, Illinois

 

Certification, Pennebaker Direct Response & Interactive Marketing

DePaul University, Chicago, Illinois

 

Certification, Social Media Marketing Management & Interactive Content

Harper College, Palatine, Illinois

 

ACHIEVEMENTS

·              Sodexo National Team Spirit Award (Edward Don & Company)

·              The CPA Technology Advisor Five-star award-Tax Research NetWork Products (CCH Tax & Accounting)

·              International Mobius Award-Satellite Series™ Product Packaging (Motorola)

·              Mobile Computing & Communications-Mobile Innovation Award for Satellite Design Team, Brand Design Association Award; AIGA's annual Graphic Design: USA 20, CLIO Award for the Iridium Satellite Package Design (Motorola)

·              AIGA Annual Print and Product Packaging Gold Medalist (Motorola)

·              POPAI Gold and Silver recipient for In-Store Merchandising (POS/POP) Point-of-Sale/Purchase (Motorola)

·              Patent Invention-Manufacturing Utility at Motorola & Identified as a Motorola Hyper Performer (OMDR) 

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